Congregation Shir Ami's Vision
Shir Ami
Inclusive.Relevant.Authentic
Inclusive.Relevant.Authentic
- We practice a Judaism that stimulates the mind and enlivens the soul.
- We affirm diversity and welcome newcomers, while maintaining commitment to intimacy.
- With music at the heart of our identity, we reach toward the sacred and find powerful spiritual expression uniting our voices in song.
- We believe our ancient words retain contemporary relevance. Through study and worship, we find wisdom, insight, perspective and direction.
- We believe each individual can engage with our texts and traditions and find personal meaning within ritual; so too we affirm a commitment to tikkun olam (repair of the world) and the connection between study and action.
- Our community fosters meaningful connections which multiply our joys and sustain us through painful times.
- Celebrating Shabbat and holidays connects us to k’lal yisrael (the entire community) and to one another.
New Shir Ami Logo
I am so excited to share with you our new logo and brand development materials! (See the pdf link below).
Almost a year ago, our communications and marketing team decided that our printed and digital materials needed an updated look and new logo. We initiated a brand development process to develop attractive materials which reflect who we are as a congregation.
We engaged a professional graphic designer named Kate Levy. Kate brings 15 years of experience in the field of design: She has worked with synagogues, knows Hebrew, and is married to a rabbi. She also has a significant computer science background and understood our digital needs. In short, she was the perfect person for this project.
Kate led us through a brand development process in which she listened deeply to team members discuss Shir Ami’s values and identity, and what each of us loves most about the congregation. We reviewed a number of designs and revisions. We wanted a design which would be effective as an external marketing tool while reinforcing our identity through internal communications. We considered what kind of logo would entice people to "click" when they saw it, and what would prompt the public to think about us. Most importantly, we wanted something warm, welcoming, contemporary, mature, intelligent and deeply reflective of our intimate sense of community and love of music.
I thank our dedicated team for the numerous emails, phone calls and Zoom meetings spent on this project: David Green, Nancy Heller, Jenny Lake, Susan Nisinzweig, Marie Orsini Rosen, Abby Ross and Barbara Salop.
Attached, please find our new logo and brand development materials.
What a wonderful way to begin this coming New Year.
L'Shalom,
Cantor Jill Abramson
(from May 2020)
| shirami_branding_presentation_fin.pdf |